The 2015 Cloud Business Summit: Driving Digital Business Transformation

Now in its fifth year, the Cloud Business Summit will bring together the most Cloud- and Digital-experienced senior business and finance executives, marketing strategists and technology leaders to explore how enterprises can, and are, realizing the most from the Cloud in all of its forms.

Cloud technologies are delivering significant business agility and process improvement across the enterprise as we shift beyond cost savings and point solution deployment to core systems of record, mission critical workloads and new ways of collaborating and engaging with employees, customers and partners alike.

Yet succeeding in business today requires not only the embrace of powerful digital Cloud-based capabilities. It demands a rethinking of business fundamentals – given the extraordinary impact they are having on business and financial models, customer engagement, product development / delivery and risk management.  In many regards, we are seeing Schumpeter’s model of “creative destruction” and economic reinvention in play, as Digital Business turns entire industries on their heads.

This applies not only to industries such as media and publishing, financial services, retail, travel and professional services, but traditional industrial, manufacturing and healthcare sectors are now also in play as the full impact of the Cloud, mobility, advanced analytics and the Internet-of-Things (IoT) begins to be realized.

In such an environment, the keys to success lie in taking more chances, embracing innovation, and learning from one’s peers – both within and across industries – who have journeyed ahead of you. This applies to the core technologies impacting business today and the new business fundamentals re-shaping strategy, finance, operations and marketing.

In exploration of these issues, the 2015 Cloud Business Summit will bring together more than 120 senior business, finance, marketing and IT leaders in an environment of open exchange and peer-level learning.  We invite you to join us.


  • IT Leaders – CIOs, CTOs and VP-level Execs responsible for Strategy, Planning and Architecture
  • Senior Finance and Risk Management Executives – CFOs, CROs and other Finance executives responsible for shaping Strategy and Operational excellence
  • Senior Marketers, Business Leaders and Strategists – CMOs, and Product Marketing executives responsible for leading Digital Business initiatives, including building or managing Cloud-enabled solutions, business processes or networks


Conference participants will learn from the experts and their peers concerning the following key themes and topics at the 2015 Cloud Business Summit, which will be represented throughout the conference agenda:

  • The Journey to Digital Business: Managing Opportunity and Risk
  • Customer Engagement: Omni-Channel Strategies Driving Improved Outcomes
  • Getting Value Out of Real-time and Predictive Analytics
  • The New Digital Marketing Mandate: Agility and Customer Experience
  • The Cloud and Finance: Accelerating Demand Amid Security Headwinds
  • The Rise of Advanced Analytics: From Data to Business Insights
  • Applications and Infrastructure Meet the API Economy
  • Aligning the C-Suite to Enable Business Innovation
  • Building the Infrastructure Foundation: Preparing for Hyperscale
  • Mobility as Innovation Catalyst: Forcing Change in Business Platforms
  • Business Networks and Commerce: The Digitization of Supply Chains
  • The Internet-of-Things: Re-inventing Business
  • Governance, Performance, Security: The Connected Reality

Come join us at The Yale Club of New York City, and you’ll start rethinking your business more innovatively.

Best Regards,

Bill McNee
Founder and CEO, Saugatuck Technology


We are delighted to host our 2014 Cloud Business Summit at The Yale Club of New York City, which was again recently designated as a 5-Star Platinum Club of America. With its elegant Grand Ballroom and its stunning the Rooftop Dining and Terrace facilities, The Yale Club offers an intimate and sophisticated venue in support of our executive leadership event. Conveniently located in mid-town Manhattan, at the intersection of Vanderbilt Avenue and 44th Street (across from Grand Central Terminal), please take advantage of New York City's amazing restaurant and theatre district just blocks away while you are in town. In your registration confirmation, you will be issued a unique link to reserve your event-discounted room, should you need overnight accommodations,  at our participating 4-star hotel, only 1 block from The Yale Club.

Saugatuck Technology provides subscription research / advisory and strategy consulting services to senior business and IT executives, technology and software vendors, business / IT services providers, and investors.

Our company mission is to help our clients make better business decisions and create new business value through trusted and objective insights into the key market trends and emerging technologies driving real change. Over the last few years this has included a major focus on Cloud (in all of its forms, including Software-as-a-Service, Platform-as-a-Service, Infrastructure-as-a-Service), Mobility, Social Computing, and Advanced Analytics, among other key trends enabling the Boundary-free Enterprise™.

  • For IT leaders: We help save time and money when assessing key market trends, and when making decisions about emerging technologies and solutions.
  • For business strategists: We help businesses identify and frame new product and business service opportunities made possible by the shift to the Cloud.
  • For technology providers: We help accelerate growth through our ongoing strategic intelligence and market insight, and by identifying new business opportunities and strategies that help win, keep and grow customers.

Saugatuck fills the gap between high-cost consultants and traditional IT market research firms. We live and breathe the combination of marketing, business and technology, viewing new markets from the outside in, and placing the greatest importance on the customer's point of view. Saugatuck's collaborative research and consulting approach leads to creative thinking, and strategies that are bold, pragmatic and actionable.

Our company is headquartered in Westport, Connecticut with a regional presence in both Greater Boston and Silicon Valley, and international colleagues in both Europe (Germany) and Asia (New Zealand).

For more information, go to or call +1.203.454.3900