SVP and Head of Research
Bruce Guptill is Saugatuck Technology’s SVP and Head of Research, leading the development and delivery of Saugatuck’s ongoing research programs and output. His own work focuses on the changing business of IT, including provider-side business models and go-to-market strategies, enterprise buy-side IT planning/budgeting/acquisition, and the changing roles and value of enterprise IT and Finance organizations. His insight and guidance on IT vendor channel management, market identification and development, and buyer behavior analysis has enabled hundreds of established and startup IT providers to find, enter, and profit from new and traditional markets, while helping to guide user enterprise leaders toward optimal IT procurement and vendor management. In addition to a wide range of technical and professional certifications, Guptill holds an MBA in marketing and finance, and a BA in the psychology and business of mass media communication. Married with three children, Guptill resides on Cape Cod in southeastern Massachusetts, and is a lifelong fan of the Red Sox, Patriots, Celtics, and the University of Connecticut Huskies.